Tuesday, December 22, 2009
Seth Goodin on Setting Up a New Computer
Posted by Jason Dunn in "Digital Home Articles & Resources" @ 09:04 AM
"I just set up a friend's PC. I haven't done that in a while. Wow. Apparently, a computer is now not a computer, it's an opportunity to upsell you. First, the setup insisted (for my own safety) that I sign up for an eternal subscription to Norton. Then it defaulted (opt out) to sending me promotional emails..."
Seth Goodin is a brilliant marketing/PR guy who somehow manages, every single day, to send out an email with meaningful thoughts about his industry. His email today struck a cord that I thought Digital Home Thoughts readers would be interested in - it was about his experience setting up a new PC. He's 100% right; setting up a new PC does feel like a carnival experience, with distractions and conflicting experiences as part of what customers have come to expect. So much of the new computer experience feels whorish; HP is the worst for this, with their co-branded HP/AOL home page, HP/AOL toolbar, eBay links on the desktop, etc. Read more...
